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ABOUT
DISTRACTIONS ASPEN

Think of us as a fashion lab, a mash-up of unique up and coming designers, some tried and true fashion favorites, and a dash of luxury items as well. We love to challenge ourselves to find cutting-edge designers you don’t know yet, while maintaining a high level of friendly customer service.

Distractions is locally owned and operated by Heidi Semrau, who handpicks, researches, and selects each collection with the help of her fashion savvy staff.  Heidi opened Distractions in 1997 on a dare. A shop girl herself at the time, Semrau questioned the lack of unique lines offered in a locale as unique as Aspen.  Her husband challenged her to open the store that had the merchandise she craved, and Distractions was thus born.  Since then, Semrau has maintained her commitment to offer only the finest and most “distracting” looks worldwide.

Come and be distracted….

Distractions Aspen

FEATURED IN


72 HOURS IN ASPEN

See our feature in JETSETTER! “Its rep as America’s top ski town is no joke, but Aspen actually hits its peak under the summer sun. Alex Pasquariello has your guide to packing in the town’s best shopping, fishing…”

SEE THE ARTICLE

LUCKY LOVES US

“Exquisite knitwear 
is the main attraction at Heidi Semrau’s contemporary boutique. Top picks include a purple silk-screened Libertine argyle and one insanely soft, Navajo-inspired cashmere cardigan …”

READ LUCKY MAG

TOP PLACES TO SHOP

We are in the top 10 places to spend money in Aspen by Curbed! “With a focus on women’s contemporary clothing, Distractions is a great spot to grab a new dress, shoes, and bag all in one spot. High-end designer lines like Thomas Wylde…”

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