Think of us as a fashion lab, a mash-up of unique up and coming designers, some tried and true fashion favorites, and a dash of luxury items as well. We love to challenge ourselves to find cutting-edge designers you don’t know yet, while maintaining a high level of friendly customer service.
Distractions is locally owned and operated by Heidi Semrau, who handpicks, researches, and selects each collection with the help of her fashion savvy staff. Heidi opened Distractions in 1997 on a dare. A shop girl herself at the time, Semrau questioned the lack of unique lines offered in a locale as unique as Aspen. Her husband challenged her to open the store that had the merchandise she craved, and Distractions was thus born. Since then, Semrau has maintained her commitment to offer only the finest and most “distracting” looks worldwide.
Come and be distracted….